![]() But another piece is to say okay, we’re the Walt Disney company, and we’ve created intellectual property that has a following. ![]() So when I think about network value, there’s the IP layer - do we have an analytics system that lets us understand who the user is, and monetize them over time without violating privacy rules et cetera, so that’s one piece of it. And of course Apple’s really good about policing its ecosystem - they monitor that stuff, and they force people to dial it down if it really gets in the way of the user experience or the integrity of the app store. The other thing I’ve gotten more sophisticated about is: What does it mean when you’re building a network? A year ago, that was all about boot-up interstitial and push notifications - that sort of really aggressive cross-promotional stuff. ![]() We’ve gotten more nuanced about when you make something free and when you make it paid. For Where’s My Water, we have the bulk of the distribution on the paid side at a 99 cent price point. What happens is, the platforms have evolved and gotten more sophisticated, and our understanding of how you build a community and how you price apps for optimal distribution - that’s evolved. So this will be the 17th game that we will hopefully get to number one. Has it been easy to cross-promote the apps?ĭecrem: It’s been four years since iTunes app store went live, and I think Jwas the first time I hit number one on the app store with Tap Tap Revenge 1. ![]() Įvolver.fm: Do you run into any obstacles with Apple? They won’t let developers get users’ email addresses, and they like to manage that relationship. It’s one example of connective tissue between apps - we’re trying to connect those apps in a variety of ways. What we did there is we have a fanbase for Where’s My Water, we have a huge fanbase that follows Phineas and Ferb, probably just about the most popular television show on the air. We’re sitting at number one and number four with Where’s My Perry and Where’s My Water. Number two: build a network, or at least connective tissue between the apps. Tonight, Disney released the first new version of this preposterously successful app, Tap Tap Revenge: Tour.Įvolver.fm caught up with Tapulous and Flock founder (now Disney Mobile senior vice president and general manager) Bart Decrem to find out what we can expect from this game what it’s like working on rock ‘n roll apps within the Disney corporation and how he thinks Tap Tap Revenge will stay relevant, even as Guitar Hero and Rock Band no longer capture the public’s imagination the way they once did (interview edited for length and clarity).Įliot Van Buskirk, Evolver.fm: For starters, what have you been up to for the last couple of years at Disney, since it acquired Tapulous?īart Decrem, Disney Mobile senior vice president and general manager: Number one: build high-quality games. Despite not releasing a single game in 2011, the Tap Tap Revenge franchise remained exceedingly popular, with the number four game in iTunes. Meanwhile Tapulous was acquired by Disney. Tap Tap Revenge spawned a slew of sequels - everything from Green Day Revenge to the iPad-only Tap Tap Radiation. (Remember, the iOS app store itself had only just launched during the previous month). Over 1.2 million iPhone users installed it in the first month it was available, back when that was still a ridiculously big number. Way back in August 2008, when apps were still in their infancy, Tapulous Tap Tap Revenge – a rhythm game that many likened to “ Guitar Hero for the iPhone” – ruled the school.
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